Thierry Giasson

Project leader (with Fabienne Greffet)

Associate Professor
Information and Communication Department
Université Laval

Lead Investigator, Research Laboratory on Political Communication (GRCP)
Research Associate, Centre for the Study of Democratic Citizenship (CSCD)


About Thierry Giasson

Thierry Giasson is an Associate Professor in the Information and Communication Department at Université Laval, Quebec City. He holds a PhD in Political Science from the University of Montreal. Dr Giasson is the Lead Investigator of the Research Laboratory on Political Communication (GRCP) at Université Laval. He is also a Research Associate in the Institut Technologie de l’information et Sociétés (ITIS) at Université Laval and at the Centre for the Study of Democratic Citizenship (CSCD) at McGill University. His work currently focuses on new forms of political communication on the Internet, on cognitive and physiological reactions to television election advertising, on media coverage of cultural diversity issues in Quebec and on the effects of political communication and marketing practices on electoral campaigns, political participation and civic engagement in Quebec and Canada.

In 2007, Dr Giasson was appointed Pacific Northwest-Quebec Initiative Visiting Professor in Quebec Politics at Western Washington University in Bellingham and the University of Washington in Seattle.

He is co-director, with Alex Marland (Memorial, Canada) and Jennifer Lees-Marshment (Auckland, NZ), of the book Political Marketing in Canada (UBC Press, 2012). For the same publisher, he is currently preparing Political Communication in Canada, in collaboration with Alex Marland and Tamara Small (Guelph, Canada), to be published in 2014. His recent work has been published in the Canadian Journal of Political Science, Communication, Journal of Political Marketing, the Canadian Journal of Communication, Communication Issues and International Journal of Interactive Communication Systems and Technologies.


Marland, Alex et Thierry Giasson (to be published). « Investigating Canadian Parties’ Political Marketing Management: A Mixed Method Approach». Journal of Political Marketing.

Giasson, Thierry ; Darisse, Cynthia et Raynauld, Vincent (to be published).  «Politique PQ 2.0 : Qui sont les blogueurs politiques québécois?». Politique et Sociétés.

Marland, Alex ; Giasson, Thierry et Lees-Marshment, Jennifer (dirs.). (2012). Political Marketing in Canada.  Vancouver : UBC Press.

Giasson, Thierry. (2012). « As (Not) Seen on TV : News Coverage of Political Marketing in Canadian Federal Election», dans Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (dirs.) Political Marketing in Canada.  Vancouver : UBC Press, p. 175-192.

Giasson, Thierry ; Raynauld, Vincent et Darisse, Cynthia. (2011). « Hypercitizens from a Distinct Society : Characterizing Quebec’s Political Bloggers Online and Offline Political Involvement ». International Journal of Interactive Communication Systems and Technologies, Vol., No 2, p. 29-45.

Raynault, Vincent; Giasson, Thierry et Darisse, Cynthia. (2011). « Citizen-Driven Political Blogs as Web-based Research Samples: Opportunities and Challenges ». Graduate Journal of Social Science, Vol. 8, No, p. 65-92.

Giasson, Thierry; Brin, Colette Sauvageau, Marie-Michèle. (2010). « La couverture médiatique des accommodements raisonnables dans la presse écrite québécoise. Vérification de l’hypothèse du tsunami médiatique ». Canadian Journal of Communication, Vol. 35, No 3, p. 431-453.

Giasson, Thierry ; Brin, Colette et Sauvageau, Marie-Michèle. (2010). « Le Bon, la Brute et le Raciste. Analyse de la couverture médiatique de l’opinion publique pendant la ‘crise’ des accommodements raisonnables au Québec ». Canadian Journal of Political Science, Vol. 43, No 2, p. 379-406.